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Building your own website

Picture this. Someone posts on a film forum that they’re looking for a crew or cast member. They’re looking for x, and x is what you do. Your friend recommends you. It’s a professional gig — yay, you could get paid.

The first thing this potential client is going to do is check out your website. They’re going to google. They’re going to see if you have a twitter, a blog, a Vimeo or youtube channel, a facebook page. Basically they’ll check your online presence, to:

  1. see if you have one (an online presence that is);
  2. see examples of your work; and
  3. decide if they want to work with you.

(I suppose there is also 4: find your contact details.

Three of my friends have had this situation in the past two weeks. If you don’t have a website, then you could be missing out on work.

Filmmakers nowadays have to be their own brand. In every meeting, you could be meeting a potential collaborator or a potential client. You are effectively pitching and selling yourself as a commodity with every interaction. There is a lot of competition in this industry, and it is difficult to break through that noise.

Film is a relationship industry. When hiring cast or crew, producers make their decisions based on the following, in the following order:

  1. people they have worked with before (and like);
  2. people personally recommended to them (by collaborators they trust);
  3. people who look professional.

This latter point can be covered by people who have a good amount of credits, credits from reputable professional projects, and people who have a personal brand.

This could be through having a social media presence (twitter, instagram), by having a reputable blog, by having an up-to-date profile on industry pages (shooting people, filmandtvcrewpro), or, most importantly, having a professional looking website.

You need to develop a personal brand identity. I’m not going to go into that now. If you’re interested in finding out more about personal brands, check out this post from Raindance.

But what I am going to cover is the basics of setting up a website, and some of the pros and cons of different social media.

Continue reading Building your own website

I’m posting every week in 2011

Forums and Minerals, the new Internet tools
Image via Wikipedia

I’ve decided I want to blog more. Rather than just thinking about doing it, I’m starting right now.  I will be posting on this blog once a week for all of 2011. And still whenever I feel like it. But I’m aiming for at least once a week. On average.

I know it won’t be easy, but it might be fun, inspiring, awesome and wonderful. Therefore I’m promising to make use of The DailyPost, and the community of other bloggers with similiar goals, to help me along the way, including asking for help when I need it and encouraging others when I can.

If you already read my blog, I hope you’ll encourage me with comments and likes, and good will along the way.

Signed,

Patricia Hetherington