Podcasting and Oxford Writers

On Thursday 7th November, I travelled to Oxford to speak to the Oxford Writer’s Group about Podcasting. It was in the beautiful Mansfield House.

I was bringing my experience as a narrative content producer; my background in sound (recording, writing music, sound design); my knowledge from teaching (creative writing, media, and podcasting / radio plays); and my current industry role in public broadcast.

I spoke to the attendees about identifying their target audience (market segmentation, four quadrants), understanding the market, loglines and synopses.

The other speakers – Gaby Sambuccetti and Judith Bunting spoke of their experience in podcasting and public broadcast radio.

When working with the groups, I asked each attendee about their favourite podcasts. That led us to talks about elevator pitches and comparables (comps). We discussed episode durations (14’, 28’, 42’, 57’) and distribution avenues.

Thank you to the Oxford Writers Group for having me.

The Oxford Writers’ House – a student-led initiative working between students at the University and authors living in the city of Oxford – has put together an educational and entertaining podcast (here is the link). The project is a labour of love, and it is free to listen to on their website.